Better Odds is a niche agency helping businesses and brands predict and manage risk, crisis and uncertainty.
We use data, digital tools and human experts to help you predict and understand risks, plan and execute responses, and communicate strategically with key stakeholders — when stakes are high.
Better Odds expands your internal capacity. Working with us gives you access to the tools and expertise you need to survive and thrive in a highly uncertain and complex world.
Globalisation as we know it is coming to an end. Businesses are increasingly impacted by the heightened geopolitical tension. We can help you predict, understand and mitigate the consequences.
Information is increasingly used as a tool to harm and discredit organisations. We help you to build proactive resilience and support with rapid response operations.
Organisations are increasingly responsible for doing good for the planet and its people. We help you meet these demands and successfully navigate an increasingly politicised society.
Technological development creates vast opportunities but can also be a challenge to get right. We help you understand and mitigate the risks with technical development.
The current state of global geopolitical tensions is high, significantly impacting the worldwide economy and the organisations operating on a global scale.
We have experts in international relations, public affairs and geopolitical strategy to ensure you get the support you need when your business is impacted by geopolitics.
Climate change creates a series of new business risks. The most obvious risks are physical, for example, the operational impacts of extreme weather events or supply shortages caused by water scarcity.
There is also additional risk arising from society’s response to climate change, such as changes in technologies, markets and regulations increasing business costs, undermining existing products or services, or affecting asset values.
Using internet for bad is becoming increasingly common. For example, spreading false information - deliberately or not - is an increasing problem for many companies and brands. Either in the form of false narratives, bot and sock-puppet campaigns, spreading of fake images and videos (deep fakes), or leaking of sensitive information (doxxing).
We help you identify when someone is using harmful online tactics against your brand and - depending on the type of activity - make a plan for how to counter it together with your security department.
Consumer boycotts are nothing new, but our connected world make them spread more easily today. Often, campaigns urging consumers to boycott a brand are often combined with online smear campaigns aiming to cancel the brand or its representatives in a specific social group.
We can identify and monitor consumer boycott campaigns before they spread, and we help you plan the best respons depending on the type of situation at hand.
Artificial Intelligence is one of the most impactful technologies of our lifetime, creating opportunities to solve problems in completely new ways. But there are also substantial risks with AI that needs to be addressed.
We can help you proactively identify areas where your AI might be viewed as a threat – for example through built in bias or inequality, harm from inappropriate use, or humans loosing their jobs due to automisation. I you are aware of potential risks you can improve your AI and prepare answers to the questions you will get.
Diversity, Equity and Inclusion are often a priority for many companies. However, delivering fully on these promises can sometimes be tricky if you lack the right skills.
A lack of DEI understanding can create a reputational risk since these topics are often important to both employees and customers. But a lack of perspectives within your organisation might also create problems, for example, by using a non-inclusive image in a marketing campaign.