Our mission is to create a future where leaders thrive, adapt and contribute to a resilient society.

Our mission is to create a future where leaders thrive, adapt and contribute to a resilient society.

Our mission is to create a future where leaders thrive, adapt and contribute to a resilient society.

Our mission is to create a future where leaders thrive, adapt and contribute to a resilient society.

Our mission is to create a future where leaders thrive, adapt and contribute to a resilient society.

Our mission is to create a future where leaders thrive, adapt and contribute to a resilient society.

Navigating a rapidly changing world without a good map is a bad idea—we've tried it.

But many business leaders lack a comprehensive view of the challenges ahead. We want that to change.

Our founder, Anna Loverus, encountered constant disruptions from external events while working as a manager and serving on the crisis management team at H&M.

The absence of relevant data and insights limited the ability to comprehend these situations and their potential impact, limiting good decision-making.

Better Odds was founded to address the problem of leaders having the worst information at critical moments when they needed it the most.