Born from Crisis, Built for Foresight
What began as a solution to strategic blind spots has evolved into a powerful platform combining AI and human expertise to help leaders see clearly into tomorrow.
Our Story
Working with strategy at H&M, our founder Anna Loverus faced a challenge: leaders often had to make high-stakes decisions with limited or incomplete information.
Navigating a global pandemic, a disinformation attack, and Russia's invasion of Ukraine, she saw firsthand how the lack of insights made decision-making challenging for even the most experienced teams.
Better Odds was born to ensure business leaders have access to the right insights when making decisions.
Our Supporters
