Our Story

Our Story

Our Story

Our Story

We empower leaders with data-driven insights for macro challenges, market disruptions and crisis management.

We empower leaders with data-driven insights for macro challenges, market disruptions and crisis management.

We empower leaders with data-driven insights for macro challenges, market disruptions and crisis management.

We empower leaders with data-driven insights for macro challenges, market disruptions and crisis management.

Better Odds Emerged from Business Leaders’ Need for Data-Driven Decisions in Critical Moments

Better Odds Emerged from Business Leaders’ Need for Data-Driven Decisions in Critical Moments

Better Odds Emerged from Business Leaders’ Need for Data-Driven Decisions in Critical Moments

Better Odds Emerged from Business Leaders’ Need for Data-Driven Decisions in Critical Moments

Our founder, Anna Loverus, experienced the constant disruption from external events when being part of the crisis management team at H&M.

The absence of appropriate data and insights to help understand disruption and its potential impact made it hard to act quickly and precisely. Leaders had the least information when they needed it the most.

With experience in business strategy and crisis management Anna set out to provide real-time monitoring of market and macro challenges, helping companies turn uncertainty into advantage.

Our founder, Anna Loverus, experienced the constant disruption from external events when being part of the crisis management team at H&M.

The absence of appropriate data and insights to help understand disruption and its potential impact made it hard to act quickly and precisely. Leaders had the least information when they needed it the most.

With experience in business strategy and crisis management Anna set out to provide real-time monitoring of market and macro challenges, helping companies turn uncertainty into advantage.

Our founder, Anna Loverus, experienced the constant disruption from external events when being part of the crisis management team at H&M.

The absence of appropriate data and insights to help understand disruption and its potential impact made it hard to act quickly and precisely. Leaders had the least information when they needed it the most.

With experience in business strategy and crisis management Anna set out to provide real-time monitoring of market and macro challenges, helping companies turn uncertainty into advantage.

Our founder, Anna Loverus, experienced the constant disruption from external events when being part of the crisis management team at H&M.

The absence of appropriate data and insights to help understand disruption and its potential impact made it hard to act quickly and precisely. Leaders had the least information when they needed it the most.

With experience in business strategy and crisis management Anna set out to provide real-time monitoring of market and macro challenges, helping companies turn uncertainty into advantage.

We are On a Mission to Protect Businesses Worldwide From Global Uncertainty

We are On a Mission to Protect Businesses Worldwide From Global Uncertainty

We are On a Mission to Protect Businesses Worldwide From Global Uncertainty

We are On a Mission to Protect Businesses Worldwide From Global Uncertainty

The average global company loses $185 million in supply chain disruptions annually [1]. Even during short business disruptions of 30 days or fewer, 3–5% of a company's EBITDA margin is at stake [2].

For the world's largest companies, listed on the Forbes 2000 list, this translates to $2.5 trillion at risk even during brief disruptions [3], close to the GDP of France, which stands at $2.7 trillion [4].

The average global company loses $185 million in supply chain disruptions annually [1]. Even during short business disruptions of 30 days or fewer, 3–5% of a company's EBITDA margin is at stake [2].

For the world's largest companies, listed on the Forbes 2000 list, this translates to $2.5 trillion at risk even during brief disruptions [3], close to the GDP of France, which stands at $2.7 trillion [4].

The average global company loses $185 million in supply chain disruptions annually [1]. Even during short business disruptions of 30 days or fewer, 3–5% of a company's EBITDA margin is at stake [2].

For the world's largest companies, listed on the Forbes 2000 list, this translates to $2.5 trillion at risk even during brief disruptions [3], close to the GDP of France, which stands at $2.7 trillion [4].

The average global company loses $185 million in supply chain disruptions annually [1]. Even during short business disruptions of 30 days or fewer, 3–5% of a company's EBITDA margin is at stake [2].

For the world's largest companies, listed on the Forbes 2000 list, this translates to $2.5 trillion at risk even during brief disruptions [3], close to the GDP of France, which stands at $2.7 trillion [4].

Founded in Stockholm — Built Around The World

Founded in Stockholm — Built Around The World

Founded in Stockholm — Built Around The World

Founded in Stockholm — Built Around The World

Better Odds was founded in 2022 and grew out of Stockholm's start-up scene. With a large proportion of multinational and innovative companies Swedish, Stockholm it is a great place to build a company.

But in a global and connected world, we find no reason to limit ourselves to our physical presence, and we have team members and customers worldwide.

Better Odds was founded in 2022 and grew out of Stockholm's start-up scene. With a large proportion of multinational and innovative companies Swedish, Stockholm it is a great place to build a company.

But in a global and connected world, we find no reason to limit ourselves to our physical presence, and we have team members and customers worldwide.

Better Odds was founded in 2022 and grew out of Stockholm's start-up scene. With a large proportion of multinational and innovative companies Swedish, Stockholm it is a great place to build a company.

But in a global and connected world, we find no reason to limit ourselves to our physical presence, and we have team members and customers worldwide.

Better Odds was founded in 2022 and grew out of Stockholm's start-up scene. With a large proportion of multinational and innovative companies Swedish, Stockholm it is a great place to build a company.

But in a global and connected world, we find no reason to limit ourselves to our physical presence, and we have team members and customers worldwide.

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Curious about Better Odds? Let's get in touch.

LEARN MORE

Curious about Better Odds? Let's get in touch.

LEARN MORE

Curious about Better Odds? Let's get in touch.

LEARN MORE

Curious about Better Odds? Let's get in touch.